Somebody has even concocted a fake PR letter to a fake video game journalist which attempts to paint the relationship between video game critics and PR in the worst possible light.

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The two emergent forms are partisan video satire and fake "secret diary" blogs.

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Within a few hours, though, one of the other recipients of his enthusiastic note had replied that, sadly, it looked like the video was a fake.

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Yet their demo video has already racked up 1.2 million views on YouTube and generated plenty of interest in the blogosphere, along with speculation that the technology (and video) is fake.

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The video took responsibility for falsely promoting a fake operation, pointing out obvious flaws in the plan.

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In the world of video games however, it was harder to find fake love.

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Last year, Louboutin launched a Web site called stopfakechristianlouboutin.com, which features a list of authorized retailers, alongside a video clip of a bulldozer plowing through heaps of fake shoes.

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The other centered on fake customer reviews posted in the iTunes store by employees of a video game company.

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The video, which features BBC broadcaster Richard Bacon, shows the dancers interrupting a fake news report before forming a giant snowflake by lying on the ground.

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