Take the fake-it-till-you-make-it approach to bouncing back?

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After all, runs the argument, you can take in a fake Paris or Venice after clearing the tables in Vegas, but you cannot then go and roast on a real beach.

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Once one of those readers realises that an account is a fake and notifies Twitter, Twitter can take action.

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So the researchers were able to update the printers with fake firmware that contained software that let them control the printers and take advantage of their network access and other systems.

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In a statement, Cupid, whose websites include cupid.com, benaughty.com, girlsdateforfree.com and flirt.com, said the company "does not employ members of staff to create fake profiles, impersonate users or use any other dubious practice to encourage customers to take out subscriptions or in order to retain existing customers, nor would the company condone, promote or persuade employees to do so".

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"You can't take the day too seriously if you're in a meeting with somebody wearing a fake mustache, " says Mr. Gebbia, who often participates in the company's Mustache Monday.

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Even though Kickstarter has no enforcement mechanism to prevent con artists from using the system to raise funds for fake projects, it is clear that with a direct failure rate well below 5%, founders take their obligations seriously.

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