In the world of video games however, it was harder to find fake love.

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The term was popularized by Nev Schulman who, after falling in love with a fake personality on Facebook, decided to make a documentary about his experiences and later signed on to host a show about the phenomenon on MTV.

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DreamWorks SKG irked journalists this year when it sent out fake letters to tout its flick The Love Letter.

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We, as an American audience, have proven we love drama, even when fake.

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With her curling blond hair and her slender limbs and her beautiful clothes, Inez was alluring in an obvious way, and yet it was easy enough to see that her slightly protruding blue eyes were blank screens of self-love on which a small selection of fake emotions was allowed to flicker.

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She said she had "learned to love" her pale skin after years of using fake tan to match her more tanned bandmates.

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Based on a feature-length documentary Kavanaugh bought in 2010, about a man who falls in love online with a woman who proves to be a fake, the show is the highest-rated program on MTV.

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