The Edinburgh-based company was responding to allegations that it set up fake user profiles to entice prospective customers.

BBC: Dating firm Cupid rejects 'fake profiles' allegations

Facebook can't prevent spam, but it is stepping up measures to make it harder to create and use fake profiles.

WSJ: Spam Finds a New Target

The council said Wetheim also received negative feedback from some customers about the quality of the make-up, many saying that it was fake.

BBC: eBay fake make-up sale: Leanne Wetheim sentenced

"It was a great head fake for Thain to set up this committee when he had the Archipelago deal in his back pocket, " says Seth Merrin , chief executive of Liquidnet, a privately held electronic marketplace for institutional traders and an NYSE rival.

FORBES: Dumb Like A Trader

Even the billowing steam, it turned out, was fake: no one had dared stoke up the pre-war boiler.

ECONOMIST: Waiting for Korea��s peace train

Like Namoro Fake, it allows users to define their "perfect" girlfriend in the sign-up process.

BBC: Fake girlfriend: I paid for make-believe love on Facebook

As a community and as an industry, we need to up the ante and make it not just harder for people to write fake reviews, but also risker.

FORBES: Reviews Redux: Let's Up The Ante

In defense of the candidates, it's true that they have so far resisted wearing those fake turtle necks with zip-up collars that are so popular this year.

WSJ: How Mitt Romney and Rick Santorum Should Be Dressing | Moving Targets