When we asked how such a thing could be possible, we got hints about some fairymagic creative engineering that employs similar visual cues that your eye processes when you look at anything.
Instead, the company's selling SteornLab testing equipment to other organizations working on magic fairy-power rotary and magnetic systems, and it's also got plans to sell something called "ZeroF passive magnetic bearings" later this year -- we'd assume ZeroF means "zero friction, " which is nicely impossible and totally in line with basically everything Steorn stands for.