Otherwise, consumers would still be able to find names such as Chevelle, Cutlass, Fairlane, Granada, Le Mans, LTD and Reliant in new car showrooms.

FORBES: Nameplate Engineering Is Bad Business

One welcome addition to Ford's lineup is a full-sized, seven-passenger crossover vehicle based on the new Ford Fairlane concept, a boxy amalgam of a sport utility vehicle and a minivan that was popular at recent auto shows.

FORBES: Ford Deepens Cuts