The AIM market, unlike NASDAQ, uses a market maker, a representative firm that uses a series of factors to determine and set a fair share price for stocks like Sky Capital Holdings, which had a low share trading volume.

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He's also since filed a complaint with regulators, and on Friday, Britain's Office of Fair Trading recommended a full inquiry be held into Sky's ITV stake purchase.

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And to be fair, despite its similarities, Half the Sky: The Game is no FarmVille, the kind of social activity that this reporter instantly blocks and often even is grounds for an instant de-friending.

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Andrew Ferguson, editor of the Thinkbroadband news site noted that Sky had recently run a major promotion highlighting the fact it did not place "fair use" caps on the amount of data its customers use.

BBC: Sky logo

The story begins with complaints from BT Vision, Virgin Media and Top Up TV that Sky was preventing them from becoming effective competitors by refusing to give them access on fair terms to premium sports content.

ECONOMIST: Pay TV and football