Risk factors include sunburn, fair skin and having lots of moles.

FORBES: Magazine Article

Melanomas make up only a small proportion of the skin cancers in the UK - people with fair skin who are exposed to strong sunlight regularly are at higher risk.

BBC: Gene test 'aids' skin cancer detection

He said that there were higher instances of skin cancer in Wales but this was due to the number of beaches and the number of people with fair skin and red hair.

BBC: Welsh Health, Wellbeing and Local Government Committee

He advised people with red hair and fair skin to take particular care to avoid sunburn and to protect their skin by avoiding the sun in the middle of the day, seeking shade and covering up with a T-shirt and sunglasses and using sunscreen of at least factor 15.

BBC: Image of redhead celebrity Anne Robinson

Across Asia, creams which promise to turn brown skin fair are snapped up and products with a similar purpose are available in Africa, despite having been banned in a number of countries.

BBC: NEWS | In Depth | In the eye of the beholder?

Jessica was a plain girl with fair hair and pale skin and an unfortunately crooked smile.

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Barack Obama, said McCain's age and skin cancer history were fair game as a campaign issue.

CNN: McCain faces questions on age, health

To them, it didn't matter who I was, whether I had a religion, if I was rich or poor, if my skin was dark or fair, indeed if I was male or female -- all that mattered was that I was a precious human life.

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