While its tough to predict exactly how much value remains to be created around these more novel targets, its fair to say that if history is any guide it should make for fertile ground.
The Premier League club, who qualified for Europe via the fair play table, have been looking for an alternative venue after the club's ground staff warned the board that the pitch would not be ready to hold a match so early.
For a sport that is losing ground to MMA and UFC fighting, the only way to maintain integrity and respectability is to ensure fair play and fair assessment of play.