Boards are showing more appetite for risk and less tolerance of failure.

ECONOMIST: Schumpeter

To start, Johnson said, we must develop a tolerance for failure.

FORBES: Creating a Culture of Innovation at the World Bank

But above all, there was a resigned tolerance of failure, a culture of fragmentation and an absence of any sense of forward purpose, across the whole criminal justice system.

BBC: NEWS | UK | Politics | Full text: Blair on law and order

Just like a sports team, the infrastructure, brand history and tolerance for risk-taking are important elements in a marketer's success or failure.

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