Memory Failure: Memory research of the last three decades tells us that memory is far more fallible than we ever thought.

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There is also a crippling loss of nerve cells in brain areas involved in cognitive functions which leads to the main behavioural symptom, failure of the memory.

ECONOMIST: Disposing of dementia

Dr Morrison explained that it was assumed that a failure to retrieve a memory was the result of that memory not being recorded properly in the first place.

BBC: Beatles' tunes aid memory recall

It will be another gold for U.S. men's basketball, a successful journey to London, failure avoided, an Olympic memory they will never forget.

WSJ: 2012 London Olympics: U.S. Basketball, Too Good to Be Viewed��Jason Gay

He did not always get it right the first time, either--the first Mac lacked enough memory, was a commercial failure and led not only to layoffs but to Jobs' own ouster in 1985. 2000's PowerMacG4 Cube was also a high-priced flop.

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Just recently, we issued a press release announcing that Siemens has shipped over 100, 000 systems with our memory into the field without a single failure.

FORBES: Nanotech Meets Computer Memory

Failure and losing hurt, thus they are recorded for eternity in our long-term memory.

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