No one likes failure, but high achievers recognize the value of setbacks and actually leverage them in the quest for excellence.

FORBES: Do You Prefer Success Or Achievement?

Sometimes the difference between success and failure is the willingness to come back tomorrow, despite the setbacks of today.

FORBES: Dana Vollmer: The Definition of What it Really Means to be a Champion

Failure is simply a portfolio of setbacks, false starts, wrong turns, and mistakes that are expected and tolerated because the entrepreneur purposefully iterates in order to gather new, relevant, and timely information.

FORBES: Entrepreneurs Reframe Failure as Intentional Iteration