Mr. Santorum believes that such a tax, depending on its structure, might either failtocollect the 18% or leave too big a burden on families with modest incomes.
Marketing analytics is often viewed as a silver bullet and companies failtocollect deep, non-quantitative, insights about customers that provide the bigger picture into which analytics needs to be placed.
If they collect the taxes and failto remit, they can go to jail because in collecting the sales tax they are an agent of the State and failure to remit is something like embezzlement.