Perhaps investors have vivid memories of Google and Amgen (nasdaq: AMGN - news - people ), fadingmemories of Interwoven and Enzo Biochem (nyse: ENZ - news - people ).
Also dropping off: Plaxico Burress (gun bust), Ndamkong Suh (dirty play), and Terrell Owens (all-around pot stirrer), memories of whom are fading quickly.
And what can happen is that everybody's memories of the devastation start fading away, and then pretty soon people are asking: Why are we giving money to Haiti?