Although frames make it easier to manage a complex set of facts, opinions, values and concerns, they also limit the information, perspective, values and the problem-solving processes that are acceptable or preferred.

FORBES: If You Knew This, You'd Be Rich By Now

Listen for the facts, of course, but also listen for the underlying emotions and values of the other person.

FORBES: Thin-Slicing, Malcolm Gladwell, and the Chinese Character for Listening