Rent and utilities for the factory floor works out to about 11 cents per shirt, and head-office and marketing costs for the factory are 11 cents.

WSJ: Business Asia: Letter from a Bangladesh Factory

The company with the brand name or a clever marketing idea isn't necessarily the one with the factory.

FORBES: Ghost cars, ghost brands

Dynamic business solutions have enabled Vitamix to quickly onboard hundreds of new employees, manage new channels for sales and marketing, and empower employees from the executive office to the factory floor to turn new ideas into better results for customers.

FORBES: CIOs: Having Your Cake and Eating It Too

It includes 13, 000 job cuts and the closure of an SUV factory in Delaware, along with new investments in fuel-efficient power trains and renewed marketing efforts for the Chrysler, Dodge and Jeep brands.

FORBES: Magazine Article

And marketing vice president Steve Hanson was dispatched to Mississippi to help provide housing for displaced factory workers.

NPR: Vacuum Maker Oreck to Stay after Katrina

They say that for too long, Chrysler has allowed its marketing decisions to be driven by manufacturing concerns--how many vehicles can a factory churn out to maximize efficiency?

FORBES: Chrysler: Dealers' Turn For Pain