Campaigners hope the support of stars including singer Sir Tom Jones and Hollywood actor Ioan Gruffudd - one of the company's "faces" - will make the company think about the impact closing the factory would have on its image.

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The Tung Hai factory fire "is another blow to the image of our industry, " said Siddiqur Rahman, a senior vice president of the Bangladesh Garment Manufacturers and Exporters Association.

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Mr Ryley added that the studios was the latest step in an effort to improve the area's image following on from the Pop Factory at Porth, Rhondda and new media businesses that were being encouraged to set up.

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Toyota, which has been hit with recalls, shortages, more recalls, and factory shutdowns, needs something to lift its sales and dented image.

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The setbacks are the latest for manufactured housing, which has spent decades battling a "trailer park" image, even though many homes are considered safe, built in a factory and look like traditional homes, with options such as wooden cabinets and walls made from drywall, instead of flimsy paneling.

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Strong brand image, geographical expansion, and new pricing and promotional policies in the North American factory business also supported the growth.

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