Factor in the Google Now integration and 100GB of free Google Drive storage for two years and this latest Chromebook is a winner.

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That, as far as the Eurocrats are concerned, leaves the third factor as the real insurance policy: political integration.

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Designed for simplified system integration, the small form-factor module contains all circuitry and firmware necessary to quickly add WirelessHD capability to smartphones and tablets.

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Deep integration with Android may be the most important factor for brands and marketers as mobile becomes an increasingly important part of strategies.

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While the graphics and game line-up will still probably be the most important factor for success in the next generation gaming consoles, integration of other entertainment options is obviously going to be a very big deal.

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"As well as being careful to find a system that works unfailingly, be it fingerprints or eye scans, the main factor holding back airlines from introducing more biometric systems is the lack of integration, " a spokesperson for British Airways told CNN.

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Successful marketers keep this in mind and maintain a broad perspective, one that emphasizes the integration of marketing and other essential business processes, rather than a single-minded reliance on any one factor .

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