The first stage in the cycle is that of factor-driven economies which focus on low-cost basic factor conditions, such as low-skilled labour, natural resources and geographic location.

BBC: Business

According to Sable, while price is important in a recession, the majority of price-driven consumers still factor in the importance of branding.

FORBES: Magazine Article

Meanwhile, according to Viacom, YouTube openly discussed its dependence on copyrighted content to become popular, and Google saw that IP-theft-driven popularity as a major factor in its acquisition of the company.

FORBES: The Most Cringeworthy Quotes From The Viacom/YouTube Spat

Combine this risk factor with the fact that additional government research is currently underway, and the wisdom of a deadline-driven response from the FDA becomes more questionable.

FORBES: Using Science As the Guiding Hand of Food Policy