The blog was just a pointless rant (against Leo Apotheker and Larry Ellison as well as Hurd), but the fact that search engine users were, for a period of days, directed there so prominently is just another example of the viral power of the digital media to insult and degrade.

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In fact, some search engine watchdogs argue that Google has been unfairly targeted for offenses that other online giants commit to an equal or even greater degree.

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Over the fact that the search engine does remove the results which make these shown to be either privacy busting or libellous allegations but only when they are shown to be so.

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In fact, says Hakia founder Berkan, detailed, obscure queries are where his search engine may outshine Google--at least once it finishes beta testing this summer.

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