And given the spikes of energy costs in the United States, I think the American auto industry is facing the reality that consumers are switching to more fuel-efficient cars.
Wall Street is now facing the sober reality.
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But when it comes to the gloomy reality facing the UK over the next few years, I'm afraid the chancellor and his opponent are more or less agreed.
Facing so many probes is often the reality of being connected to the Internet.
Yasiri sighs and says her comments simply reflect the reality Iraqis are facing.
Instead, they are people who are so deeply embedded in their own lives and own experiences that they are incapable of seeing the reality that others might be facing.
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That's just the fiscal reality that we're facing.
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For Ford, these limitations were the result of the financial reality it and other American automakers were facing several years ago.
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It is our job to make our partners address the real issues facing Europe - of new post cold war reality.
All of the crisis and hoopla of the last four years has been just an attempt to avoid facing up to reality.
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As before, the headset is decidedly industry-facing, targeting product prototypers with an augmented reality system that lets designers interact with computer-generated versions of their creations before actually willing them into existence.
The redeeming aspect of this extreme camping adventure lies in the fact that the heat exposed us to the climatic reality that our young reporter, Jon Bruner, will be facing on an upcoming trip to Supai, Arizona.
The setback is an ominous sign for an economy already facing a severe test in 2011, as the government's fiscal retrenchment moves from plans in Whitehall to reality on the ground.
Even if this conflict were to miraculously end in just months, without urgent funding we are likely to see millions facing the same horrific conditions well into next winter, and that is a frightening scenario that cannot be allowed to become reality.
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