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In a traditional physical environment, a typical approach would involve signing multiple years worth of contracts that are locked in with traditional IT vendors covering managed services, co-location facilities, or even building new data centers for disaster recovery.
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The 150-room Tokyo Station Hotel offers European-style elegance (marble floors, vaulted ceilings, heavy moulding) plus state-of-the-art facilities in a central location.
BBC: Business trip: Tokyo
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The remote location of many facilities also interferes dangerously with people's ability to get legal help to fight their cases.
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The new location will join two temporary facilities in the Bay Area where collaborative projects are already underway, many on display during today's opening day festivities.
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The Mayo operates facilities in Florida and Arizona in addition to its flagship Minnesota location.
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You won't know what the local facilities are like, or even what age-group tends to favour the location.
BBC: Your holiday questions tackled
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But mapping mobile phone users' general movements could help retailers make strategic decisions on store location and opening times, the company believes, and help town councils plan car parking facilities and manage public events.
BBC: Telefonica hopes 'big data' arm will revive fortunes
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Because, the company told us "a central location offers the most efficient business solution in terms of proximity to our vehicle assembly and engineering facilities, a highly skilled workforce and our supply chain".
BBC: Location, location, location