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Beyond just bringing metrics to outdoor advertisements, facial detection technology can tailor ads to people based on their features.
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Facial detection technology can enable a machine to present a customer with items they would typically purchase based on their physical characteristics.
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It also uses facial detection to identify who appears in your photos to find people to whom you are close, such as family members.
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SceneTap has installed an entire infrastructure of cameras in each of its participating bars, utilizing cutting-edge facial detection and "people-counting" technologies to automatically collect and provide data on the venue's customers.
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The imaging system also enables panorama capture, a 15 frame-per-second burst mode for 8 megapixel photos, real-time facial detection and recognition, and mobile HDR image capture with de-ghosting for clearer pictures in flight.
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Facial detection technology is making it feasible to do real-time measurement and analysis of ads in the physical world and predict the products you will want to buy, based on who you are or what you look like.
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Both license plate detection and facial recognition are computer vision tricks that already work.
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