This finding flies directly in the face of something I wrote about just last week in which I made referenceto a recent study by Satmetrix that showed just 17% of US-based companies track, or monitor, what consumers are saying about them in social media.
In fact the findings of the Econsultancy survey fly in the face of those I wrote about in When It Comes To Content Marketing, Seeing Is Believing where I made referenceto another survey which revealed 95 percent of marketers believe visual content is very important for online marketing.