And each of us needs to face the reality that no one gets out of here alive.
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If you are willing to face the reality that we are indeed mortal, consider your own Exit Papers Project.
But it must first face the reality of the new regulatory environment.
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As countries, states, and localities content with their bankrupt budgets and face the reality of their options for increasing tax revenues, regionalization will take on greater importance.
Although this may sound like a perfect match - it takes only a few years of it for women to face the reality that this situation is irritating, frustrating and down right belittling.
"After years of delay, the Bush administration was forced to face the reality that global warming has endangered the polar bear and that the polar bear needs to be placed on the Endangered Species Act, " said Markey in a statement to CNN.
Ovi Mail users have the option to either agree to the new terms of service with Yahoo within 90 days, or face the haunting reality of having the mail account nixed forever.
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But for all its imposing stately grandeur, this was the simple Anglican prayer book service, its late medieval language bringing the congregation uncompromisingly face to face with the reality of death.
Yes, we can decipher DNA codes in a matter of days, but that is little consolation in the face of the stark reality that we are entirely vulnerable for all our bodily and cultural defences.
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Or is it, as many argue, an inability to tap into the political zeitgeist and face up to the reality that building powerful local leaders and tapping into regional issues are key to its national electoral fortunes?
It was time to face the cold, hard reality that finding a buyer for the company was the only way to avoid bankruptcy assuming that the company could stay afloat in the meantime.
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What always puzzled me was how we manage to maintain optimism in the face of reality.
The idea that shariah-compliance provides a safe haven is a myth and the fact that the industry keeps making that claim in the face of reality is simply more proof that they cannot be trusted.
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But in the face of this new reality we have done little to fundamentally change the role of marketing.
But in the autumn of 2010, it capitulated in the face of horrific market reality, and went cap in hand to the eurozone and IMF.
"Take your head out of the sand and face up to reality because it will hit you between the eyes like a steam train if you don't wake up to it, " he said.
In the face of this reality, it is time for Republicans to get over their loss in 2012.
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Mr Osborne's corporate tax policy is however vulnerable to a more fundamental criticism, that it doesn't face up to the fiscal reality of a global economy dominated by multinationals, which is that trying to force them to pay tax in a particular country is like endeavouring to squeeze a giant blancmange into a small box: the more you try, the bigger the leaks.
It is a reflection of the fiscal reality that we face: just as families and businesses across the nation have tightened their belts, so must the federal government.
Yet class categories remain surprisingly resilient, which seems to fly in the face of recent economic reality.
Known as the face of the Nets, Jay-Z is, in reality, one fifteenth of one percent owner of the former New Jersey basketball team which now calls the Barclays home.
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The harsh reality is that today, even in the face of great hope and promise, African-American communities continue to be devastated by HIV.
If you stare reality in the face, you will be better able to find ways to achieve your goals.
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Local authorities need to face financial reality and look at the longer-term challenges.
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Yes, January has been mostly a tough month as the year-old victory against the massive content lobby gives way to the reality that we face a huge well-funded army of lobbyists whose sole purpose is to convince Congress that the interests of the massive content companies are more important than the interests of artists, musicians, innovators and ordinary people.
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