Face the facts and be realistic about exit value from the start.
And there will continue to be financial consequences for trusts who do not meet the target, Sir Bruce Keogh told BBC Radio 4's Face the Facts.
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Today, Nokia announced three new Symbian models that are likely going to raise questions about whether a fading champion is refusing to face the facts of life.
Arguments that the federal stimulus package should get the credit also fly in the face of the facts.
"We now have to face the hard facts that the attempt to carry through a quick cooling-down over seven days has failed, " said Larsen.
Mr Carter's denials that the book is in large part autobiographical fly in the face of the fictionalised facts.
Like the mystics, great decision-makers courageously face facts regardless of the ego damage that may accrue along the way.
But former Labour defence secretary Bob Ainsworth said the 2010 decision "was taken in the face of clear advice" and the facts had not changed in the way Mr Hammond claimed.
And they ignore the rapidly changing world around them, even in the face of cold, hard facts that clearly show the need to move in a new direction.
Everyone, Burleigh said, was "riveted" on "this woman's face" and not the facts of the crime or the case.
Does their denial fly in the face of some apparent facts: time spent traveling together and so forth?
And that will allow everybody to get the real facts, both about the health care crisis that we face, why it's so important for deficit reduction, why it's so important for families all across the country.
It does not follow from the facts pled on the face of the complaint that CSX knew or should have known that the underlying asbestos lawsuits were fraudulently filed when they were filed.
If this new crop of politicians, and the President, want to keep their jobs in the next election they had better face facts.
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The German banks are at last starting to face facts, says Simon Harris at Oliver Wyman, a consultancy.
Unlike creationists, this refusal to face facts could result in loss of life and the spread of deadly diseases.
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If you and I face up to these facts and trends and likelihoods, the world will look scary but thrilling, and full of opportunity, too.
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