Lockheed Martin has a long tradition of in-your-face customer relations that occasionally has led to the loss of federal business the company should have won.
And then he swivelled the letter around to face his customer, for their perusal and signature.
"Both are service industries, where you face the customer and where you have to have good systems and personnel planning, " he says.
This could be true especially for lower income households and so DirecTV may lose out on these customers or at least face higher customer acquisition costs down the road.
Microsoft wanted to be in the custodian business, too, but recently retreated in the face of a customer revolt.
In fact, many of them will argue until they are blue in the face that the customer dynamics are the same while this is rarely the case.
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Starbucks baristas engage each customer graciously face-to-face every day in every store.
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Branches are now pressing guards, tellers and even branch managers to say hello and look every entering customer in the face.
Even with its return, some supermarkets in New Zealand were rationing supplies to two jars per customer in the face of high demand.
BBC: 'Marmageddon' over as New Zealand shops restock Marmite
The about-face represents a concession to customer sensitivities over fees.
So even if the credit crunch eases and the oil price steadies, Canada's tar sands may face tougher scrutiny from their main customer.
Combine this shift in thinking with a customer whom you can address at any time, anywhere, and marketers face a challenge: Present effective marketing that offers true value to the customer, without constantly bombarding customers with useless messages.
Wait until you have a live customer in front of you for a face-to-face presentation before you attempt to communicate your most complex messages.
James Giddens says the former CEO, Jon Corzine, along with his executives may face legal claims for breach of fiduciary duty when they used customer money to fund a growing liquidity crisis.
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The public face of Goldman has been to repeat the mantra that the customer comes first, but those in the bonus pool or vying to become a managing director seemed to have mastered a completely different ethos: the cultural distinctions of shrewd, smart, aggressive and hard working more than the ethical distinctions of whether you would sell this product to your mother.
Your social media strategy includes everything you do to build, connect with and serve customer communities, including: the new stuff, email marketing, customer loyalty programs and, the original social media, face-to-face.
Among the obstacles entrepreneurs face are poor regulatory environments, complicated bureaucracies, capital shortages, under developed supplier and customer networks, security and trust.
The simplest, cheapest way to add customers to your company's database is by asking every paying customer for their e-mail address--no matter if the sale was made face-to-face, by phone or online.
Among the occupational hazards the collectors face are flashers--Schreck saw two during his first month on the job--as well as customer altercations and tollbooth robberies.
Batman speaks in his usual bronchial whisper, and Bane wears a crablike mask over the lower part of his face a disastrous burden for Tom Hardy, whose mouth, sensual and amused for such a tough customer, is his defining feature.
Alex Gregg, a waiter at Paola's on the Upper East Side who's waited tables for more than 40 years, says he's morphed into a tech whiz manning the sophisticated POS system, taking reservations on OpenTable, checking customer preferences on databases, even Googling patrons when he can't match a name to a face.
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