The German follows in the footsteps of F1 racing father Keke, who won the world title with Williams in 1982.
Some of the worst accidents on the F1 racing circuit occur here.
Our engagements with the San Francisco 49ers, the New York Yankees, or McLaren Group F1 Racing might be three of the dozens of major announcements in recent months.
Next season's grid will be expanded after US F1, Campos, Virgin Racing and Lotus F1 were all ratified as new entrants in September.
Now, the company are preparing to take a huge leap forward into F1 as the rebranded Virgin Racing team.
Di Grassi, whose move was exclusively predicted by BBC Radio Sheffield, became Renault's reserve driver in 2009 but will now make his F1 race debut with Virgin Racing.
Briatore gave Piquet his chance in F1 after a successful career racing in GP2, but the Brazilian has described his two years at Renault as the worst of his career.
All F1 drivers have restrictions in their racing contracts in terms of personal endorsement deals.
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Other owners certainly utilize F1 success to promote non-racing business interests, but most still rely on major title sponsorship deals to fund their annual race budgets.
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Dixon said he had been stunned by the F1 cars performance compared with the Indy Racing League car he is used to.
"I think we will see this year some of the best racing there has ever been in F1, " Dennis said.
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The Englishman has won on the streets of the Principality in both Formula Three and GP2, but in an F1 car the track is one of motor racing's greatest challenges.
"You can see the drivers struggling after a few laps with the graining, especially on the soft compound, " said Giancarlo Fisichella, a 13-year F1 veteran who switched to sports-car racing in 2009.
Do F1 drivers simply have to accept that when it comes to racing it is the team who ultimately decides how a race is run?
Ecclestone said on Sunday that he would guarantee the British Grand Prix's place on the F1 calendar until 2015 as long as track owners the British Racing Drivers' Club and race promoters Octagon found the funds to finance the improvements he wants.
All the new cars have been designed to conform to the biggest set of F1 rule changes in 25 years, which are aimed at improving racing and making overtaking easier.
Although F1 is the most popular, technologically advanced, and richest form of racing on earth, the series has had a troubled history on these shores.
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"I've always loved the U.S. GP, " said the Brazilian, who raced in the U.S.-based IndyCar Series for KV Racing Technology this year after losing his place with the Williams F1 team.
Like all the teams, the Sauber F1 Team heavily relies upon data analytics to constantly innovate its car design and racing strategies.
Button's reputation attracted him - through a third party - to David Robertson, a motor racing entrepreneur looking to invest in a talent he could take to F1.
Lotus Racing team principal Tony Fernandes agreed a deal to use the Lotus name in F1 this year with the owner of Lotus Cars, the Proton car company.
After 11 years using grooved rubber, slick, untreaded tyres, are being re-introduced to F1 this season among a raft of other rule changes aimed at improving the quality of racing.
Hamilton, who has already stated he does not want to drive for any other F1 team, had been on a fast-track to superstardom from the moment he started racing go-karts aged eight.
Many observers were surprised to see Raikkonen, who spent time racing in NASCAR and the World Rally Championship during his two-year absence, return to F1 and enjoy immediate success despite being a veteran of 19 previous grands prix wins.
F1 bosses have introduced major changes to the cars in an attempt to make overtaking easier and improve the quality of racing.
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