The company went public as Star Scientific in 1998 in a reverse merger with Eye Technology, a moneylosing optical-lens manufacturer that was sold off in 1999.
Eye recognition technology, in fact, has already been tested in Charlotte, North Carolina's airport.
They keep a worshipful eye on technology, look for the next thing and fear a simpler past when things didn't plug in.
Eye tracking technology leader SensoMotoric Instruments (SMI) from Germany today reveals an impressive piece of technology for user experience studies and gaze interaction applications in virtual environments.
ENGADGET: SMI Eye-Tracking 3D Glasses use rim-based cameras to adjust perspective
If the Samsung S4 eye tracking technology is something that game developers are able to utilize, that could introduce some really cool exclusive new games to the market, as well.
FORBES: How Samsung Galaxy S4 Will Compete With Sony PlayStation 4
The document goes on to describe an alternative method using face or eye recognition technology that can be used not just for security purposes, but for possible e-commerce solutions like completing an online transaction.
ENGADGET: Apple files patent application for fingerprint sensor that can be transparent or opaque
In the case of the Argus II, the bionic eye or more accurately, the artificial retina, will turn darkness into light through a system comprised of electronics in the eye and wearable technology which wirelessly transmits a signal to the implant in the eye that lets the patient see again.
FORBES: First Bionic Eye For US Market Awaits Approval From FDA
The original grand vision of Tobii's founders was to put eye-tracking technology into every computer, but there are some that wonder if eye-tracking might be the next Bluetooth, useful but not widely used.
CNN: Watch this space: Eye-control to give technology a new look
Now luxury brands like Gucci are using the eye-tracking technology to keep their attention.
Eye-tracking technology looks to be one of the major tropes at CEATEC this year.
Nokia announced it was making a touch-screen microwave that integrates eye-tracking technology and automatic food photography.
Using eye-tracking technology, they were able to capture where on the screen children looked during the entire clip.
Currently the remote eye-control technology is still complex, and quite expensive, admits Grant.
CNN: Watch this space: Eye-control to give technology a new look
So far, so much an oopsie as, in the words of Private Eye, new technology baffles pissed old hack.
Samsung packed the high-end smartphone with a legion of new features including eye-recognition technology that keeps the screen from dimming.
However, both GoalRef and Hawk-Eye's technology must now pass a stadium test before either system can be used in a match.
This small USB peripheral, just slightly thicker than a pen, attaches to the base of any computer display, allowing it to bring eye-tracking technology to any Windows 8 machine.
ENGADGET: Hands-on with Tobii REX, a peripheral that brings eye-tracking to any Windows 8 PC (video)
Here the GS4 seems to struggle again, in spite of the fact that reports leading up to its launch caused much excitement with details of eye-scrolling technology and air gestures.
In the next two years the most common place to see eye-control technology will be in interactive public displays, tablets, laptops and smart phones, and perhaps in video games, believes Hung.
CNN: Watch this space: Eye-control to give technology a new look
The two-year-old startup, which is headquartered in Stockholm and has offices in New York and Shanghai, uses eye-tracking technology to gauge the effectiveness of print and online ads, packaging designs and website and store layouts.
FORBES: Eye-Tracking Study Finds iPhone, iPad Draw More Attention Than Android Devices
Grant says the company is working with auto manufacturers to explore how on-board computers can help detect whether a driver is drowsy or not paying attention to the road, and allow a driver to control certain things in the vehicle -- like temperature, and in-car stereo -- using eye-control technology.
CNN: Watch this space: Eye-control to give technology a new look
We've already spent some time interacting with the company's new depth-camera and eye-tracking technology, but now we wanted to dig deep to understand the thinking behind the system and what technical and practical limitations that need to be addressed before we can get to the computing future of Star Trek.
ENGADGET: Intel's Mooly Eden: 'Voice will do to touch what touch did to keyboards'
It's sweet and simple: the camera captures the reflection of light on the user's eye, and image processing technology then calculates the user's viewing angle to allow for hands-free navigation on-screen.
Mike Ambinder is the company's very own experimental psychologist and he's been outlining some of Valve's work with biofeedback technology, including eye-motion controls for Portal 2 and perspiration-based gaming adjustments on Left 4 Dead.
"It worked most of the time in animals, but we can't have 'most of the time'" in people, says Santini, who left MicroChips this year to lead a spinoff company working on a similar technology to treat eye diseases.
Using similar technology, Hawk-Eye Innovations, based in England, has developed a football system to determine if a goal has been scored.
But was there any one piece of technology that really caught your eye?
Until recently, I thought they were largely only in the hands of scientists, doctors (eye surgeries), and other specialized technology types.
Just as the rules have changed for some of the bellwethers, the older more established technology stocks have caught the eye of investors.
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