With his keen eye, Tompkins spots a lone marsh deer, knee-deep in water, munching on grass.

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So as you watch the game, keep an eye peeled for those smart brands that have evolved their Super Bowl spots, employing a solid digital foundation to activate fan participation.

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We drove Mitsubishi's i-MiEV EV around the Northwestern green mecca, stopping at some great PDX spots along the way, including the amazing Ground Kontrol arcade, Hand-Eye Supply and the hackerspace, Brain Silo.

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While the paint shop is as modern as any U.S. factory's, workers wearing respirators (but no eye protection) still use small paintbrushes, rather than automated tools, to slather sealant on critical weld spots.

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