Sure, there's been a lot of buzz about possible eye-based scrolling in Samsung's Galaxy S IV, but LG's in the eye-recognition spotlight -- for today, at least.

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Eye scroll is expected to be a major feature of the new S IV.

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Marketing chief August Busch IV hopes the Clydesdale spot will help the brewer make a classy stand against the eye-grabbing ads of such Weblets as Pets.com and E-Trade.

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What really caught my eye was that the world was going to be bigger than Red Dead Redemption, San Andreas and Grand Theft Auto IV combined.

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