YouTube is beginning to reach its monetization stage of advertising, but still needs plenty of investment spending to find bankable eye balls.

FORBES: Open Season On Icons, From Apple And Google To Charlie Sheen

So our company scaled up to deliver, and took its eye off almost all other balls.

FORBES: Startup Nightmare: Beware of Killer Whales

Thus, Labour is merely coming up with an eye-catching announcement which confirms what we already know - Ed Balls would spend a bit more than George Osborne if he were in office now.

BBC: Labour - what did they mean by that?