But there is a problem in that the computer industry is moving towards touch systems with the iPad, so I'm not sure the mass-market is going to embrace eye-movement just yet.
Add eye-movement tracking, hinting at which display ads were overlooked and which were studied for any period of time, and the approach offers precisely the sort of quantitative data brand managers yearn for.
She found that most of the products in the market today, like robotic arms or eye-movement trackers are expensive and require a lot of set-up, and the user usually takes a while to adjust to them.
Hawk-Eye's system uses seven cameras to track the movement of the ball and sends a signal -- within a second -- to watches worn by match officials when a goal is scored.
Connecting together the company's existing capacitive touch technology with motion sensors and eye movement cameras, the system centers on the multimodal commander -- that mysterious-looking orb located below the gear stick.
No other game has created quite such a life-like game world as regards the movement of hair, breakable objects - anything and everything - and the sheer amount of eye-candy.