The controversial Hawk-Eye ball-tracking system, which was developed in England and can accurately call LBWs (leg before wickets), catches and run-outs, is now used in other sports, including tennis.
Overlooked by FIFA for those tournaments, Hawk-Eye -- which already provides ball-tracking systems for tennis and cricket -- will install its technology in 20 Premier League grounds and at Wembley, which will host August's Community Shield.
At the top of that list is Hawk-Eye, the ball tracking system already used in tennis and cricket that may soon stake its place in World Cup soccer.
Up to now, parents could only implant a BrainGate in hopes of supplanting hand-eye coordination with thought-control (be the ball Danny, be the ball).
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While both CAIROS and GoalRef use magnetic fields around the goal and need to insert a chip in the ball, Hawk-Eye and GoalControl use a 3D imaging system to determine the precise location of the ball.
The Hawk-Eye system uses strategically-placed cameras to determine the exact flight of a ball and is already used in international cricket and at grand slam tennis tournaments.
And Shivnarine Chanderpaul was controversially given out to a ball which Hawk-eye predicted would have missed the stumps off James Anderson for 70.
Hawk-Eye's system uses seven cameras to track the movement of the ball and sends a signal -- within a second -- to watches worn by match officials when a goal is scored.
He made his Test debut at the age of 22 against England in 2005 and caught the eye with his ability to reverse-swing the ball at speeds in excess of 90mph.
Finally, a reorganisation late last year, which created separate units for mass-market, business and multimedia phones, caused Nokia to take its eye off the ball.
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The Hawk-Eye system is extensively used in tennis, using cameras to calculate the trajectory of the ball.
"Markets are about surprise and expectations, and while most people expect high profitability, input-price inflation could hit margins, and the markets don't really have their eye on the ball about that, " said the analyst.
Hawk-Eye can currently be seen in action at Wimbledon, where it is being used to judge if a ball is in or out.
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