Frank is extremely sorry for the embarrassment caused and has apologised to the Palace.

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Founder Michael Fowler posted a message on the company's website saying he was "extremely sorry" for the issue.

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In a Commons statement on 20 July 2011, he said he was "extremely sorry" about the decision and he took responsibility for it.

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We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

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But Cook did apologize, and he used the S-word ("extremely sorry"), and it was in the first paragraph, and he didn't charge his customers with ineptitude, or rebuke them in any way.

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I'm extremely sorry for it.

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Neither do I say sorry for writing this book of which I am extremely proud and I am convinced the princess would be proud of too.

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"We are sorry to see them go as they have done extremely well for us but they are keen to progress up the managerial ladder, " he said.

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