"We are always vulnerable because we always carry the favourite's tag and there is always extra pressure, " he said.

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Ulevitch's hacker paranoia inspired him to add an extra security feature: All DNS servers tag data with one random number (from 1 to 65, 000) to enable servers to recognize the right piece of data at the right time.

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Aso said late Tuesday that he plans to submit an extra budget to parliament to finance stimulus spending but has not disclosed a price tag.

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On a similar note, in this era of non-conspicuous consumption, when Target and Wal-Mart have become brand badges for those who can afford Saks and Neiman-Marcus, companies that represent prestige brands are going to have to work extra hard to make sure that the entire experience of the brand is worth its weighty title and price tag.

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