We also provide hands-on professional services and dedicated customer support for no extra cost as part of the premium offering for mid to large companies that need help with structured roll-outs, implementing best practices, integration, training, management and measurement, etc.

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No overstaffing, no girlfriends on the payroll as 'sales secretaries' or 'reservations managers, ' no letting your salaried g.m. use it as a jobs program for her relatives or 'professional colleagues, ' no overloading the hotel with extra salaried management-level employees so we'll have bench strength waiting in the wings if we sign another hotel.

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For the majority of college athletes, such policies do nothing but force them to spend extra time in school when they would be better served graduating on-time or pursuing their professional careers.

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"As a professional, I've decided it's worthwhile to pay up for some of Morningstar's extra features, " says Brad Stratton, an adviser in Overland Park, Kan.

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