We haven't had very good Christmases for a long time so this is an extra gift.

BBC: Hillsborough single is Christmas number one

"It's like an extra gift, " Platt says.

FORBES: Magazine Article

Additionally from today get an extra special gift with Three.

ENGADGET: Windows Phone 8X, Galaxy S III Mini and Xperia J available on Three UK today

Retailers don't like giving money back, and they hate losing "lift"--the extra purchases that consumers tend to make on top of their gift-card haul.

FORBES: Entrepreneurs

Some are offering you an extra 10 percent if you hand it over to convert into a gift card.

NPR: Retailers Hope to Get a Piece of Taxpayer Rebates

This way if there is an extra kid or two at the party, they will get a gift too and the lack of the label can be explained away as lazy elfs or something.

FORBES: What Are the Keys to Playing a Good Santa Claus at a Children's Christmas Party?

Real Extra Virgin Olive Oil: High quality olive oil makes a great gift and not just for the obvious reasons that it tastes great, is good for you, and makes so many dishes taste better.

FORBES: Holiday Gift Guide: Best Gifts For Foodies

If there's extra money, keep it for next year, or buy everyone a small gift to better remember the vacation.

WSJ: The Art of Buying Happiness With Money | Ask Ariely

But competition to get your gear in the Gift Bags is fierce, with vendors not only donating it but paying extra cash for the privilege.

FORBES: Oscar Night Gifts and Seth MacFarlane