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Despite a lukewarm reception from consumers in 2010, TV manufacturers doubled-down on the extra dimension, debuting fresh 3D TV technologies that they hope will push the nascent format into the mainstream.
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Onetime drivers say they were pressed to tack on extra services when they delivered fresh uniforms and supplies each week, and to raise prices incrementally until the customer caught on.
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Its other branding touch points, from its extra-large cup and fresh, shiny packaging, to the inventive flavors like pomegranate and pineapple, to its line extensions like Chobani Champions for kids and Chobani Bites, small 100-calorie cups perfect for a quick, delicious snack, are consistent with its promise.
FORBES: A Rational Prediction: Why Chobani and Panera, Apple, and Amazon are Among Brands That Will Keep Their Edge in 2013
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While dirndls still give a nod to tradition with wide skirts, corsets and aprons, designers have given the outfit a modern twist with brighter colours, fresh design and a little extra room in the corset to allow for plenty of beer drinking.
BBC: In Munich, trachten turns trendy
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Roads were widened, six new subway lines were opened, 4, 000 extra taxis were let loose on the road, fresh paint was slathered on buildings, truckloads of flowers were put up, city lights were upgraded and the capacity of the Hongqiao International Airport was increased by 60%.
BBC: Shanghai after the World Expo
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The news of extra servicemen came ahead of the chief inspector of borders raising fresh concerns about the border controls at Heathrow in the run-up to the Olympics.
BBC: Olympics security not compromised, Theresa May says
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But in Hong Kong little stays the same for long, and in recent years chefs have begun taking fresh approaches to native-style dim sum, bringing a dash of extra excitement to a meal that wasn't exactly lacking in popularity in the first place.
WSJ: The Best Dim Sum in Hong Kong | In Search Of
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After all, the IMF might formally lend the extra money to Indonesia, but then use the spare resources, freed up by that fresh financing, to lend more to Europe.
BBC: Draghi's message for artful euro-dodgers
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He substituted crab for shrimp, the Ritz's fresh cream of mushroom soup for the canned variety called for, and nixed the extra mushrooms.
WSJ: Fed Critic Ron Paul Opens Door to Food Critics in Political Cookbook