This year, Heineken is pushing samples of its new Extra Cold draught system by giving tastes to passers-by at its Red Star Cafe on the stadium grounds.

FORBES: Open Sponsors, Open Wallets

That way, the spirits are extra-cold when served, and there is less need for ice, which can have a diluting effect.

WSJ: The Home Bar, Only Better

It is well known cold weather causes extra deaths - over 1, 000 a week on average - as heart attacks, strokes and respiratory problems rise as temperatures fall.

BBC: Can the NHS cope with winter?

"Cold weather puts an extra strain on the heart, " the CDC said, also noting that overexertion can become even more dangerous to those with heart conditions in the Arctic cold.

CNN: SHARE THIS

By and large, the benefit and tax changes announced on Wednesday will not do that, though that will be cold comfort for the 400, 000 extra people who will now hit the higher rate income tax threshold in 2014.

BBC: Autumn Statement: What has changed?

Ways to get it in your kid's diet: Sprinkle it on oatmeal, pancakes, cold cereal and yogurt, and add a few extra dashes of cinnamon to muffin or quick-bread recipes that call for it.

CNN: 10 nutrition powerhouses for kids

Rather than putting extra strain on services vital for real emergencies at this busy time of year people with cold and flu symptoms should use available medication and if worried visit a pharmacist for expert advice.

BBC: NHS Northamptonshire self care plea for winter bug

About 70 staff were kept on over Christmas to cope with extra demand and some are expected to remain on-site until March working in the plant's cold store and transport department.

BBC: Fenstanton dairy ceases production after 86 years