"These new external drives offer outstanding performance and style, " said Reid Sullivan, senior vice president of mobile entertainment marketing, Samsung Electronics America.

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Another benefit is that large firms are increasingly imposing standardised style and terminology rules across all their internal and external documents, including reports and web pages.

ECONOMIST: Machine translation

Aside from such glaring omissions as a basic camera and external LCD, it does sport a very pocket-friendly design, simplistic style, MP3 playback, an electronic dictionary, questionable e-book functionality, GPS, and 128MB of built-in memory.

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The new drive is designed from the inside out to emulate G-Technology's known quality and style for the Apple Mac market, providing simple, reliable and affordable external storage for college students, business professionals and consumers on the go.

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The headphones may be smaller, but they still manage to feel nearly as cosy and isolate a fair amount amount of external noise as their bigger brother, mostly because they're packing the same style of plush memory foam earpads.

ENGADGET

The semi-touch screen is also an interesting variation on the usual touchscreen style, with tactile buzzing feedback when one of the three touch buttons on the external screen are pressed.

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While able to speed up the work of the processor, Estrin-style, the reconfigurable logic is primarily intended to do the work that would normally be done by external chips.

ECONOMIST: Hardware goes soft