We also found that the role that brand played internally was as critical to many of the organizations we interviewed, as the external role of the brand.

FORBES: Branding for Nonprofits: New Research, New Insights

The central theme of the letter centers on the role of external consultants.

FORBES: The More Things Change with CEO Pay, The More They Stay the Same

The WHO will set up a high-level group of external advisors on the role of health in poverty reduction.

BBC: WHO launches anti-poverty drive

Mr Gorst hopes the change will allow the Minister for External Relations to concentrate on that role full time.

BBC: Senator Sir Philip Bailhache

External stressors such as joblessness play a role. (National figures on whether suicides increased in the 2008 recession are not in yet, but suicides generally go up in bad economic times.) The very elderly once had the highest suicide rate, but middle-aged men and women, 45 to 54 (see graph, below), have surged recently and surpassed them.

FORBES: Medicine's Suicide Problem, Part 2

If you don't have a spare machine lying around to serve duty as a file server, you can either get a cheapo bare bones PC to fill the role, or invest in an external storage solution.

ENGADGET: HOW-TO: Turn your Mac mini into a media center

If countries perceive themselves as brands, they can better influence the dialogue about their role in the world by both internal and external audiences.

BBC: Chinese New Year can help Beijing sell 'brand China'

"We have consistently received support and encouragement from our US partners for our constructive role in Afghanistan, " says Syed Akbaruddin, spokesman for India's ministry of external affairs.

BBC: Chuck Hagel stirs up India-US storm over Afghanistan

Network connected external storage devices in the home will act as caches for internet content as local cloud storage plays a more coordinated role with remote clouds.

FORBES: Making Connections at the 2012 CES