Social media is often thought of as an external, customer-facing sales tool.
FORBES: Social Tools At Work Can Help Manage And Close Deals
Instead, enterprise should focus on external trends, customer behaviors and new technologies that are changing the industry landscape going forward.
Fashion companies have to be able to combine internal and customer data with external trends.
FORBES: New York's Fashion World Discusses Technology Disruption
The premise is that consistently successful companies start with an external market orientation and vigilantly study customer trends in order to design their strategy.
Perhaps in some slow-moving companies, those hardened-silo outlooks persist, but in top-performing businesses across the world, all C-level execs are balancing their domain expertise with intense focus on customer behavior and other external factors.
By creating triggers through both monetary and non-monetary incentives among customers, employees, partners, suppliers and other interested parties, organizations can secure sustainable engagement and drive business outcomes such as improved marketing response from external communities, sustained long-term customer loyalty, increased collaboration among internal teams, or enriched onboarding, delivering success with new hires, partners, and customers.
FORBES: Research Summary: Demystifying Enterprise Gamification For Business
The Ideation module captures insight, data and perceptions from the customer base (whether they are external or internal).
FORBES: How and Why Techies Must Lead and Manage IT Innovation
This McKinsey Quarterly report focuses on three main categories or areas of application: Internal purposes, Customer-related purposes, and Working with External partners and suppliers.
FORBES: McKinsey's New Survey Finds Collaborative Technologies Can Improve Corporate Performance
The functionality of saving MP3s to Cloud Drive is the same as if a customer were to save their music to an external hard drive or even iTunes.
FORBES: Mirror Mirror on the Wall. Are Apple and Steve Jobs Really The Most Innovative of All?
Nextel ( S) made use of external antennas on their phones and some of them still have external antennas all of this is to give the customer the ability to receive and send wireless information when in lower signal areas.
Robison also has responsibility for worldwide corporate marketing activities, including brand strategy, internal and external communications, digital strategy and hp.com, environmental sustainability, social innovation and customer intelligence.
FORBES: HP's Chief Strategy & Technical Officer Suddenly Steps Down or Was He Fired?
应用推荐