The digital switch extension, however, wouldn't be a free pass for broadcasters.

FORBES: Magazine Article

Current customers are not required to switch to the new plans, but can choose to do so without a contract extension.

ENGADGET: AT&T unveils Mobile Share, lets you add 10 devices to a single plan

But she noted it may be even more challenging for public school students considering a switch to private school, as counselors may not have the connections or relationships to secure an extension.

WSJ: Admissions Deadline Confusion