Alpari initially became a sponsor of West Ham in 2011, before extending their relationship to the current level.

BBC: West Ham United sign forex broker Alpari as sponsor

"Starz has been a terrific partner and we are excited to be extending our relationship with them through the 2021 slate, " said John Weiser, President, U.S. distribution for Sony Pictures Television.

ENGADGET: Sony Pictures renews Starz exclusivity agreement, locks in until 2021

"We are delighted to be extending our relationship again with TWC, incorporating the cutting edge and crowd-pleasing movies distributed by RADiUS, " said Netflix chief content officer Ted Sarandos.

ENGADGET: Netflix inks deal with Weinstein Co.-owned Radius-TWC, films coming to watch instantly next year

Today, social media has the potential to create a long tail effect, extending the life of expensive campaigns, ultimately improving ROI, and along the way creating and deepening the relationship with the audience.

FORBES: Click Here for a Social Media ROI

Luckily for me, a Columbia University economist, Charles Calomiris, got in touch with some incredible worrisome breakdown of the relationship of these loans to the GDPs of the nations extending the credit.

FORBES: The Contagion Moves From Greece To Ireland To Portugal To Spain