Entrepreneurs have come up with solutions and technologies to extend these capabilities to the Global 2000.

FORBES: A Venture Capitalist Weighs on the Next Phase of Tech Innovation

In a u-turn from a previously stated policy, he said developers would be able to build web applications for the device that "extend the capabilities of iPhone... but keep the iPhone secure".

BBC: Thousands of developers are attending the conference

Nanophosphate EXT is designed to extend these capabilities over a wider temperature range, enabling customers to deploy more advanced solutions that increase performance in applications that frequently experience battery cycling at extreme temperatures.

ENGADGET: A123 Systems' new lithium ion tech keeps EV batteries cool, your wallet in check

"This year at CES, Corning will demonstrate its industry leadership in specialty glass and fiber optic technologies with the introduction of two products designed to enhance and extend the capabilities of consumers' favorite devices, " said Wendell P.

ENGADGET: Corning introduces Gorilla Glass 3, promises ape-sized improvements in durability

Both of these acquisitions came quickly on the heels of Lenovo's announcement of a global partnership with EMC, forming a server technology development program to help drive innovation and extend Lenovo's capabilities in x86 industry-standard servers.

ENGADGET: Lenovo Q2 earnings reveal record high sales of $8.7 billion, highest-ever PC market share

Instead, RIM developed a marketing story specifically tailored for Blackberry users who wanted to extend the screen size and hardware capabilities of their handsets.

FORBES: The Amazon Kindle Fire May Kill The RIM Playbook

To sustain and grow, media companies must get serious about change and develop the capabilities they need to extend and continually enhance the consumer experience.

FORBES: Old Media Must Deliver Digital Experiences Consumers Demand

This focus on what the company did distinctly well helped Apple both narrow and extend its portfolio to products that made the most of these unique capabilities.

FORBES: Magazine Article