Our survival is governed by the "force of mortality" - the wonderfully archaic expression for the chance of dying each year.

BBC: Will I live longer than my cat?

For the hypothesis that each of these discoveries was destined to find expression, even if the genius of Kelvin had not obtained, there is the best of traditional proof: each was in fact made by others.

NEWYORKER: In the Air

We gave them what we thought was some of the best of our product for each season, why we were excited by it, why we think that this is an optimistic expression of Gap.

FORBES: Redefining and Releasing Brand Control