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Media specialists are ideally suited to an age when working out how to reach your audience is as important as working out how best to express your message, because they are comfortable working across a range of media and are used to quantitative analysis.
ECONOMIST: Star turn
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The Daily Express carries a message of support from an unlikely source - England's former World Cup nemesis, All Black Jonah Lomu.
BBC: SPORT | Rugby World Cup back pages
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They voted in Corby because they wanted to back a candidate, send a message, express their anger and all the other reasons why people bother to go to the polls.
BBC: Counted votes in Corby
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While many say the findings make sense, some experts take issue with the way the research was conducted and express concern it will send wrong message.
CNN: Thin is in, but fat might be better
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Progress marches ever onward with 62 percent of couples planning to also spread the schmaltz via text message or social media, according to a survey conducted by American Express.
FORBES: Size Matters On Valentine's Day
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The Court should express itself in a way which is less prone to public misunderstanding and the media should avoid simplifying the message.
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