The abuse at Winterbourne View was exposed by Panorama in spring 2011, when an undercover reporter secretly filmed support workers slapping patients, pinning them under chairs and giving them cold punishment showers.
The witty NEW MAjestic Hotel, with its ebullient murals, sleek furniture, exposed ceiling and glass-bottomed pool that lets swimmers view the restaurant downstairs, is a case in point.
Panorama's Undercover Care: The Abuse Exposed was broadcast on BBC One on Tuesday 31 May at 2100 BST and is available to view in the UK on the BBC iPlayer.