His previous post was as chief executive of Canada's export credit agency.

BBC: Bank of Canada names Stephen Poloz as new governor

"In the next ten years I won't be able to export, " says Philip Murtaugh, chief executive of GM's China Group.

FORBES: The China Connection

Executive Order 13534 also established the Export Promotion Cabinet to develop and coordinate the implementation of the eight priorities of the NEI, which include, but are not limited to, improving advocacy and trade promotion efforts on behalf of U.S. exporters, increasing access to export financing, and removing barriers to trade and enforcing U.S. trade laws and agreements.

WHITEHOUSE: The White House

By executive order Thursday, he created a National Export Initiative to help reach this goal and pledged to "unleash a battery of comprehensive and coordinated efforts" between government and the private sector to open up new markets to U.S. exporters.

FORBES: Magazine Article

Executive Order 13534 of March 11, 2010, created the National Export Initiative (NEI), which provides unprecedented Federal support for exports of goods and services by American businesses.

WHITEHOUSE: The White House

The Export Promotion Cabinet shall coordinate with the Trade Promotion Coordinating Committee (TPCC), established by Executive Order 12870 of September 30, 1993.

WHITEHOUSE: Executive Order 13534 - National Export Initiative